Books and Publications

Conversations For Action and Collected Essays


Instilling a Culture of Committment in Working Relationships

How do we create value for ourselves and others while at the same time participating in today’s free market economy? How do we produce results while at the same time developing relationships where we take care of each other in the process? Today, instead of productively and joyfully engaging with broad networks of people, we are increasingly stressed by our working relationships. With networked technology, disconnecting is becoming increasingly more difficult. In order to build productive and trusting relationships, we must learn skills that will enable us to build trust, coordinate our commitments more effectively, listen to each other and build networks of commitments for the sake of producing value for ourselves, for our families, for the organizations in which we participate, for our communities, and for our world as a whole.

Understanding Computers and Cognition


A New Foundation for Design (Ablex 1986; paperback issued by Addison-Wesley, 1987), named as the Best Information Science of 1987 by the American Society for Information Science, and recognized by Byte Magazine as one of the all time 20 most influential books on Information Technology.

Building Trust in Business, Politics, Relationships and Life


Oxford University Press, 2001. "This is a sensible and inspirational guide for business leaders who want to build vibrant, living enterprises of the future." Lynn Johnson, Managing Director of Membership, American Management Association.

The New Pioneers


The Men and Women Who Are Transforming the Workplace and Marketplace.

Disclosing New Worlds


Described by the Financial Times as a "brave attempt to reformulate the relationship between democratic rights and economic progress in an age when the triumphalism of technological advance masks an unconfident vision of the future."

Management and communication in the office of the future

Dissertation, University of California, Berkeley, 1982.

Entrepreneurship and Wired Life


Work in the wake of careers. Fernando Flores and John Gray.

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Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments


Chapter 25: Pluralistic Coordination
Peter J. Denning, Fernando Flores, Gloria Flores

Published in Business, Technological and Social Dimensions of Computer Games: Multidisciplinary Developments.
Edited by Maria Manuela Cruz-Cunha, Victor Hugo Carvalho, and Paula Tavares. Copyright © 2011 by IGI Global.

Developing Productive Customers in Emerging Markets


Fernando Flores, Maria Flores Letelier and Charles Spinosa. Harvard Business Publishing, Jul 01, 2003.

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Design and development Tinca