Who we are

Dr. Fernando Flores, Founder

Entrepreneur, pioneer of workflow software, owner of numerous patents on the action/language approach to software design, author of many books and articles, and cited in over 4000 publications, Dr. Flores is regarded as a world class expert on how people work together to get things done. Dr. Flores’ management breakthroughs led to the establishment of Logonet, an educational corporation; Action Technologies, a software corporation; Business Design Associates, Inc.; an international consulting company, and Pluralistic Networks. Dr. Flores obtained his PhD from UC Berkeley, and his dissertation, Communication and Management in the Office of the Future, became the foundation of much of his later work. His books include: Understanding Computers and Cognition, A New Foundation for Design, co-authored with Dr. Terry Winograd, which was named the Best Information Science book of 1987 by the American Society for Information Science, and recognized by Byte Magazine as one of the all time 20 most influential books on Information Technology; Disclosing New Worlds: Entrepreneurship, Democatic Action and the Cultivation of Solidarity , co-authored with Hubert Dreyfus and Charles Spinosa; and Building Trust, co-authored with Robert Solomon. After finishing his term as a Senator in Chile, Dr. Flores served as the President of the National Innovation Council until recently. He now spends a significant amount of his time working with colleagues in California who are focused on developing learning tools and environments that will enable people to cultivate and thrive in Pluralistic Networks. Dr. Flores has six children and is married to his high-school love, Gloria Letelier.

Gloria Flores, President

Gloria is a co-founder of Pluralistic Networks, and a key member of the team developing The Orchestration of Commitments in Pluralistic Networks programs. She is committed to creating innovative ways for people to work together, and has immersed herself in the world of multi-player on line role playing games in order to explore how these virtual worlds can be enhanced and cultivated as environments for learning new skills and building new communities. After obtaining her BS in business administration from UC Berkeley and her JD from Cornell Law School, Gloria worked as a litigation associate at Orrick, Herrington and Sutcliffe. Subsequently, Gloria joined Business Design Associates to pursue her true passion: helping people become more effective by learning to communicate and coordinate better with others. At Business Design Associates, she managed the administration of the multi-million dollar company before moving to the consulting side of the business. There she led large client engagements focused not only on bottom line results, but also on the development of skills for individuals and teams that enhanced efficiency, flexibility and customer satisfaction while creating a style of responsibility, ownership and innovation. BDA clients reported significant reductions of waste due to redundancies or focus on the wrong problems, dramatic decreases in cycle times, increased sales and innovation, and better relationships with each other and with their customers. Gloria has three beautiful sons and lives in Oakland, California with her husband Bill.



Design and development Tinca